One conversation. Many carriers.
Tell us about the car, the house, the business. We do the carrier shopping in the background — Liberty Mutual, Progressive, Travelers, Nationwide, and a dozen more.
We're an independent broker on Grande Blvd. We compare more than a dozen of the most respected carriers in the country, then we hand you the policy that fits — not the one with the highest commission.
A captive agent — the friendly face at a big-name storefront — can only sell you their one company's policy. We sit on your side of the desk. We pull quotes from more than a dozen carriers, line them up against your life, and let the math do the convincing.
Tell us about the car, the house, the business. We do the carrier shopping in the background — Liberty Mutual, Progressive, Travelers, Nationwide, and a dozen more.
If your renewal comes in higher than it should, we quietly remarket across our carrier shelf. You usually find out via a lower invoice, not a sales pitch.
You don't dial a 1-800. You dial (903) 509-2292. A human in Tyler answers and walks you through the next step.
English y español. Same agents, same care, same coverage.
Click any line for a quick quote, or scroll to the form and let us pull options across multiple carriers in one go.
Liability, full coverage, classic & multi-vehicle. We shop the rate, you keep the keys.
HO-3 / HO-5 homeowner policies across East Texas. Written with replacement cost, not regret.
$25k of contents for less than a streaming bundle. Liability built in.
General liability, BOP, workers comp, fleet, and contractor packages for Tyler businesses.
Outbuildings, equipment, livestock, dwelling — written the way East Texas operates.
Term, whole life, and final-expense plans. We help you read the fine print before you sign it.
Marketplace and supplemental coverage for individuals, families, and the self-employed.
$1M of extra liability, often for the price of a dinner out per month. Layered over auto + home.
Boat, RV, powersports, motorcycle, classic car, pet, jewelry — the things you actually love.
In 1977, a small insurance office opened on the east side of Tyler — built on the unfashionable idea that an independent agent should work for the client, not the carrier.
A few years in, then-president Criss Sudduth changed the name. The agency had been named after a man. He renamed it after an idea — the ark — the vessel that protected Noah's family when the world got rough. That's still the work: you bring the family, we build the boat.
Today the agency is run by the Hinsley family. The agents who answer the phone — Lisa, Linda, Gary, Craig — most of them have been here long enough that they remember your kids' names without checking the file.
Tell us what you're looking to cover. We'll compare it across our carrier shelf and call you back during the window you pick — usually the same business day.
When a hailstorm rolls through East Texas or you back into a mailbox at HEB, dial Ark first. We log the claim, line up the carrier's adjuster, and stay with you until the check clears.
Every carrier below is a verified appointment — listed publicly on Nationwide, Acuity, Progressive, and TrustedChoice agent directories. Logos shown out of respect; we shop, we don't endorse.
Plus Acuity, ASI, and selected regional carriers · ask us
"They have the best rates around, and Lisa Golden makes the oh-so-fun experience of handling insurance easy and pleasant. Quick to respond, a pleasure to work with."
"Almost $80 a month cheaper than what we were paying — and the agent had over twenty years of experience walking us through every line on the policy."
"100% recommend — the team treats you like family, not a policy number. That's rare in this business and it shows up every time we call."
No jargon, no fear-mongering. Just the questions East Texans actually ask us at the front desk, written up for the people we haven't met yet.
The honest answer: usually yes, but not always with the carrier the discount math suggests. Here's how we run the comparison.
Read the note →If you own a home, drive a car, and have a backyard pool — probably. A million dollars of coverage often costs less than dinner once a month.
Read the note →The Business Owners Policy bundles GL + property + business income. Here's when it fits, and when you should buy each piece separately.
Read the note →It's almost never your driving. We unpack the four most common reasons East Texas drivers see a renewal hike — and what to do about it.
Read the note →Outbuildings, equipment, dwelling, livestock — the four-corner stack we usually quote first, and how to add liability the right way.
Read the note →Most families need term. Some need a small whole-life rider. Here's how we sort it out at the front desk without the sales theater.
Read the note →We're on Grande Boulevard between Loop 323 and South Broadway. Plenty of free parking, and the front door's always open during business hours.